Identity

BIG W is one of Australia’s biggest retail names. We worked to reimagine the identities for its own label clothing and general merchandise product ranges. Every piece of existing sub-brand product identity and packaging design was reconsidered. Our new approach is more contemporary, and with more unified design solutions across all categories, updating the 'look and feel' shopper perceptions and brand appeal.

  • Services
  • Brand Development
  • Concept Packaging

Client

|   Redefining own-brand packaging

We developed a clear brand architecture for each line, creating a distinct identity with greater clarity and shelf presence.

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Identity

BIG W is one of Australia’s biggest retail names. We worked to reimagine the identities for its own label clothing and general merchandise product ranges. Every piece of existing sub-brand product identity and packaging design was reconsidered. Our new approach is more contemporary, and with more unified design solutions across all categories, updating the 'look and feel' and brand appeal.

  • Services
  • Brand Development
  • Concept Packaging

Client

|   Redefining own-brand packaging

We developed a clear
brand architecture for
each line, creating a
distinct identity with
greater clarity and
shelf presence.

Share this or
follow us on

Request Credentials