Identity

We created a new visual identity for fashion retailer New Look to support internal adoption of its pioneering store presentation guidelines initiative. The simplicity and immediacy of the wire form hanger shape amplifies the ethos of the change-making programme and is designed to be complimentary to its existing master brand logotype

  • Services
  • Illustration
  • Brand Design
  • Animation
  • Experimental Development

Client

|   Fashion inspired design details

|   Comms given new direction

A clear powerful identity that is capable of engaging internal audiences in a way that amplifies personal connection with the programme aims.

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Identity

We created a new visual identity for fashion retailer New Look to support internal adoption of its pioneering store presentation guidelines initiative. The simplicity and immediacy of the wire form hanger shape amplified the ethos of the change-making programme and was designed to be complimentary to its existing master brand logotype

  • Services
  • Illustration
  • Brand Design
  • Animation
  • Experimental Development

Client

|   Fashion inspired design details

|   Comms given new direction

A clear powerful identity
that is capable of engaging
internal audiences in a
way that amplifies
personal connection
with the programme aims.

Share this or
follow us on

Request Credentials